On September29, 2021 Heluo Cultural Tourism Festival and the 4th Central China International Culture&Tourism Industries Expoopened in Luoyang City of Henan Province.

Performance at the Opening Ceremony [Photo by Wan Qingli]

The Opening Ceremony [Photo by Wan Qingli]

The Heluo Cultural Tourism Festival this year highlights 7 major thematic activities including International Creative Week of Yellow River Valley Intangible Cultural Heritage and "Roots in Heluo" Hakka Cultural Exchange, aiming at supporting the traditional culture to go global, restore itsvitality and gain greater popularity. Tourists and citizens can expectan international feast of cultural tourism and cultural creativity featuring "Heluo Styles".

Outdoor Life Exhibition Area [Photo by Wan Qingli]

The 4th Central China International Culture&Tourism Industries Expo showcased featured tourism products such as tourism equipment, outdoor leisure products, cultural and creative products, and international consumer goods. Nearly 300 renowned enterprises of cultural tourism presented over 10,000 items.

Exhibition Area of International Consumer Goods [Photo by Wan Qingli]

Chiranjaya Udumullage, a merchant from Sri Lanka, was present with characteristic products including black tea and latex pillows. He believed the event has provided a good platform for seeking partners and promoting products from their countries.

Chiranjaya Udumullage, a merchant from Sri Lanka, is promoting his products.[Photo by Wan Qingli]

The expo will last from September29 to October2, and it will be opened to touristsfrom the afternoon of September30 to October2.

Cultural and Creative Product with Innovative Design [Photo by Wan Qingli]