韩国本土头部医美连锁品牌 you&I(中文名“优爱妮”)正式宣布开启全球化战略,出海首站落地中国市场。作为2006年成立于首尔江南的医美连锁品牌,you&I 在韩国本土已布局46家门店,此番与阿里的战略合作,标志着这家深耕韩国市场二十年的连锁品牌,正式迈出全球化布局的第一步。
二十年韩国沉淀,这次宣布正式出海
you&I(优爱妮)创立于2006年,首家门店位于首尔江南,是集皮肤科诊疗与医学美容于一体的综合美容咨询中心。历经二十余年发展,you&I 已成长为韩国本土领先的医美连锁品牌,以首尔及京畿道首都圈为核心,门店覆盖江南、宣陵、蚕室、弘大新村、板桥、水原、明洞、釜山、大邱、仁川等主要商圈与城市。
此次选择中国作为全球化出海的首站,you&I 方面表示,中国医美市场体量庞大、需求旺盛,且消费升级趋势明显,与品牌“亲民合理价格、高水准医美服务”的定位高度契合。品牌将把韩国总部沉淀多年的标准化运营体系和专业服务能力整体带到中国市场。
与阿里巴巴达成战略合作,加速本土化落地
在宣布出海的同时,you&I 与阿里巴巴达成战略合作,双方将围绕数字化运营、本地生活服务与内容生态等方向展开合作,借助阿里巴巴的生态能力触达更广泛的中国消费者,为品牌本土化落地提供数字化支撑。双方合作的具体落地内容与阶段性进展,将在后续陆续公布。
剑指百店,连锁复制能力成为底气
支撑 you&I 走向海外的,是其在韩国市场验证成熟的连锁复制能力。依托总部统筹管控的标准化运营体系,you&I 已建立起覆盖咨询、诊疗、术后管理全流程的标准化服务模式,并构建起协调顾问、咨询主管、总负责人、医护团队、皮肤管理团队五位一体的专业服务矩阵。按照品牌规划,you&I 未来将进一步拓展至100家门店,以规模化连锁布局,将“变美的时光,优爱妮”带给更多求美者。
关于 you&I(优爱妮)
you&I(优爱妮)是创立于2006年的韩国医美连锁品牌,首店位于首尔江南,以皮肤科诊疗与医学美容为核心,提供抗衰提拉、减脂塑形、祛斑焕肤、皮肤管理等综合服务。截至2026年,you&I 在韩国运营46家门店,计划未来拓展至100家,并以中国市场为起点,正式开启全球化布局。
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免责声明：市场有风险，选择需谨慎！此文仅供参考，不作买卖依据。
